BRAND VOICE & MESSAGING

SAY WHAT YOU MEAN. MEAN WHAT YOU SAY.

The single biggest problem in communication is the illusion that it has taken place. – George Bernard Shaw

 

Are you sending mixed messages?

Did you know that your messaging determines 80% of your conversion rate. Eighty. That’s a lot. Turns out that it’s not just what you say, but how you say it that makes a difference. How confident are you that your voice and messaging is up to the task? 

Your brand isn’t typical, so your brand voice and messaging shouldn’t be either. But figuring out how to use your authentic voice to stand out in a sea of competitors is hard. I suspect you know that and that’s part of the reason you’re here. I’m sure you’d prefer to be too busy fulfilling orders and meeting with clients to read this, but here we are. And so let’s turn this thing around just as quickly as possible for you. I created a system to help you define and shape your brand voice to perfection.

If you’re:

  • Struggling to articulate your value
  • Failing to attract the right kinds of customers
  • Unable to make genuine connections
  • Sick of sounding like everyone else

We should talk.

HERE'S HOW ALL OF THIS LOOKS //

SOUND CHECK

 

While every Brand Voice Guide is customized and catered to the individual client and business model, here’s a sampling of some of the things you’ll find inside:

 

  • Brand Purpose, Vision, Mission and Core Values
  • How to communicate your core values in your writing
  • How to blend your brand archetypes for a more on-point voice
  • Brand attributes, positioning, and benefits
  • Ideal Customer Profiles and how to write for each of them
  • My proprietary tone of voice scale
  • Advice on writing across your most important touchpoints
  • How to find and define your rhythm
  • A word bank with three distinct segments, and so much more

 

Your completed custom guide will be a reference document to help you (and anyone who works with or for you) stay authentic, consistent, and on-brand. 

Here’s who it’s for:


 

01. Anyone repositioning or rebranding an existing brand or starting a brand new brand.

 

02. All those looking to capture the attention and open the wallets of their ideal customer segment.

 

03. Brand owners struggling to articulate their authenticity, differences, worth, and value.

 

04. Anyone who wants to communicate with existing and potential buyers more effectively and authentically.

Here’s how it works:


 

01. We’ll meet for a 90-minute one-on-one conversation via phone, Skype, or Zoom. (I am in NY, so E.S.T.)

 

02. You’ll fill out my proprietary brand voice brief.

 

03. I’ll get to work behind the scenes on some in-depth market research.

 

04. You’ll be presented with your beautifully designed, comprehensive Brand Voice Guide.

Here’s what’s included:


 

01. This is a highly-personalized process so you’ll get unlimited email support throughout.

 

02. Up to three rounds of revisions for your guide (I doubt you’ll need them, but they’re there just in case).

 

03. A 35-40 page fully customized, comprehensive Brand Voice Guide.

 

04. 7 days of continued email support to help you bring your voice to life after we wrap up.

Ready to raise your voice?

 

Let’s be clear: This isn’t a service,  it’s an investment. It’s you betting on yourself and believing that you have what it takes to bring your vision and your brand to the next level while leaning on your strongest asset: yourself.

 

This process will help you focus on what truly matters so you can get rid of the rest; All that fluff and filler that’s been working against you to dilute your messaging.  We’ll sculpt and shape your authentic voice to make sure your copy flows off your fingertips sounding just exactly like you. From form and function to style and quirks, every detail has been considered. Together, we’ll unlock your unique edge and infuse you with a confidence you didn’t even know was possible.

 

This isn’t another guide you’ll tuck away and forget about. Not even close. This is your go-to reference for all of your speaking and writing needs. It’s everything you need to know about your brand voice. And honestly, I think it’s going it change everything.


Let’s get started.

NEED MORE? //

Add a Messaging Guide

 


A Brand Voice Guide is an amazing tool to tuck into your brand asset arsenal. But if you need some help putting your newly shined brand voice into practice, consider adding a Brand Messaging Guide.


It includes all of your essential copy elements custom written for your unique business in your brand voice. Things like your Positioning Statement, a Boilerplate Bio, Unique Value Proposition, Writing Tips, and more. You’re definitely gonna want to hear about this. If it sounds like something you need, we can talk about it as we craft your Brand Voice Guide.

 

 

 

*This document is only available to current and previous Brand Voice clients and includes a cache of custom copywriting essentials written just for you in your voice.