BRAND STRATEGY

ACHIEVE EXQUISITE BRAND CLARITY AND STRUCTURE

Brand Strategy makes your business meaningful, emotive, genuine, and relevant. If you don’t have a professionally designed brand architecture, you should really keep reading.  

There’s not a successful brand alive without it.

IT'S ALL HERE //

BRANDING WITH INTENTION

My brand strategy system is a 3-part intensive that breaks the process up into 9 distinct segments. Phase I is your Core, Phase II is  your Character, and Phase III is your communication. Here’s how it all plays out.

PHASE 01 //

Core

 

Your brand core is the heart of your brand. In this phase, we begin by creating a solid foundation you can confidently build off of. Your brand starts with you, so for optimal results, your brand journey should begin with your Brand Core. 


Modules in this section include:

1.1 Brand Purpose
1.2 Brand Vision & Brand Mission
1.3 Brand Values

PHASE 02 //

Character

 

Your character is your brand soul. With Phase I complete, you can begin shaping your brand’s unique personality and identify who you work best with. This helps you understand your point of difference and your  positioning.


Modules in this section include:

2.1 Brand Archetype
2.2 Ideal Customer Archetypes
2.3 Positioning

PHASE 03 //

Communication

 

Once you’ve completed Parts I and II, it’s time to start showing and telling. In this phase we’ll work on bringing everything you’ve built so far to life, including showcasing your brand new brand both verbally and visually for the world to see. 


Modules in this section include:

3.1 Brand Voice & Messaging
3.2 Choosing Colors & Imagery
3.3 Choosing Fonts

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A Tactical Approach

Brands who enjoy long-term, fulfilling success understand how to capitalize on their strengths, lean into their expertise, trust their experience, share their beliefs, and truly care about making a difference beyond profit.

These brands take a collective, well-rounded approach to development, and consider both the people inside the brand as well as those outside the brand; the people they serve.

The  modules in this course offer a comprehensive and tactical approach to brand strategy design and implementation.

 

HOW IT ALL GOES DOWN //

THE PROCESS

So, what exactly is brand strategy?


Your brand strategy is a blueprint to help your business present itself to the world authentically and consistently.

My proprietary brand strategy system is made up of The 3 Cs:

 

Phase 01. Core

The heart of your brand (why you exist, what you do, and how you do it). This includes your purpose, vision, mission, and core values.

 

Phase 02. Character

A blend of your brand’s primary and secondary archetypal personas and how you use them to represent yourself. Also, your (ICA) Ideal Customer Archetype(s). Who you serve best (and who to avoid).

 

Phase 03. Communication

This is all of your brand messaging including your voice and story, as well as your visual branding.

 

A strong brand strategy will ensure that your brand is aligned with your core. It also helps you manage and control the narrative surrounding your brand. You’ll find each of the modules below. 

 

Sneak Peek

My proprietary Brand Strategy system is made up of 9 distinct elements, separated into 3 sections: Brand Core, Character, and Communication. For best results, they should be developed in that order. Here’s a quick look inside the program.


Each module includes:

– structured coursework
– thought provoking exercises
– an invitation to a private group
– a beautifully designed workbook
– printable worksheets
– and perpetual access to the program
(including any potential updates)

 

LET'S DO THIS //

THE MODULES

Brand Strategy is a huge undertaking. It’s also pretty expensive. After much careful thought, I decided to offer my proprietary brand strategy system in nine affordable, easy-to-digest sections.

Below are the individual modules laid out in chronological order. You can pick and choose the topics you need help with. Though, for optimal results, I suggest starting with Module 01 and going through each of them, one at a time, as your schedule and budget allow.


Click on each individual module to see more details. 

 

PHASE ONE: CORE

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MODULE 01

PURPOSE

All the best things start with why. Discover your purpose first, and you’ll set yourself on a successful, intentional brand strategy journey.

vision mission course image

MODULE 02

VISION & MISSION

This 2-part module is packed with ideas to help you get crystal clear on the future you want to create through the work you do.

brand core values course

MODULE 03

CORE VALUES

The lifeblood of your brand. I spent hours developing exercises to help you uncover your unique values and articulate them perfectly.

PHASE TWO: CHARACTER

Luminary Brand Archetype Course

MODULE 04

BRAND ARCHETYPE

What’s your type? Your archetype is your true persona. It dictates so much about who you are and what you do. Getting it right is crucial.

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MODULE 05

IDEAL CUSTOMERS

What’s an ideal customer archetype and how do you find yours? How do you know who you’ll do your best work with?  Let’s find out.

COMING SOON Charcoal

MODULE 06

POSITIONING

Here, we’ll look at your competition and figure out how you’re not only better than them, but different, and how to leverage that.

PHASE THREE: COMMUNICATION

COMING SOON Charcoal

MODULE 07

VOICE & MESSAGING

This module makes it fun and easy to shape your brand voice and set up a brand messaging folio that’s got ‘you’ written all over it.

creator color book

MODULE 08

COLOR PALETTE

Selecting your brand color palette is no easy task. The colorbooks will help you choose just the right hues for your unique personality.

Font Primer

MODULE 09

BRAND FONTS

Your typography represents your brand’s personality. This mini course shares everything  you need to know about how to choose the perfect fonts.