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  • How To Stand Out From Competitors When They Have The Same Archetype As You

    Originally shared in February 2014, this post was updated in October 2020.   So many people, so few archetypes. One of the questions I’m asked most often is: How can I stand out from my competition if we’re in the same niche and we’re the same archetype? There are literally tens of thousands of competitors…

  • Sisu Is My Jam

    What’s sisu, you ask? “Sisu is a Finnish term loosely translated as strength of will, determination, perseverance and acting rationally in the face of adversity. […] The word derives from sisus, which means something inner or interior. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action…

  • Copywriting 101

    These days everyone is clamoring for their piece of the online pie. Thousands of new websites are started each day.  What sets you apart from the competition?  Would YOU buy from you? Why?   Forward-thinking entrepreneurs realize the value of a professional copywriter that is both creative and astute at producing relevant content; A professional…

  • Quality Companions

    Associate yourself with people of good quality, for it is better to be alone than in bad company. -Booker T. Washington   Sometimes less is more. And that’s a good thing.   Don’t let bad company be a seat filler at your next life event. If you don’t have a room full of quality yet, reserve that…

  • 101 Fabulous Conversation Starters

    Try as we might, sometimes it can be hard to connect. I put together this list of conversation starters to help. So, go ahead. Strike up a chat. You never know where it’ll lead…   What do you think are some of the pluses and minuses of social media?   What quote has had the…

  • An Open Letter to 2012

    12/31/2011   Dear 2012,   I anxiously await all you have to offer. Your predecessors have been mostly kind and have come bearing many blessings and gifts. Yes, there have been tough times and I don’t even ask that you spare me from them this year. I had thought about asking for that, but I…