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My Favorite Free Stock Photo Websites (And Why You Need Them)
In this article, I’m sharing my favorite free stock photo websites. Over the years, we’ve become quite comfortable with borrowing and sharing photos from the web. It’s so tempting, so easy, and yet… so dangerous. A quick Google Image search yields a breathtaking oasis of imagery to choose from. But, unbeknownst to most people, Copyright…
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Copywriting: Insider Secrets
Copywriting is a written form of marketing. It’s an essential tool for all business owners, with no exceptions. So what makes copy ‘effective’? Good copywriting should guide a potential customer through the purchase path of your shop smoothly and consistently. Proper copywriting should be clear, concise, and audience appropriate. Throughout my years as…
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20 Simple Ways To Thrill Your Customers
It’s important to remember that within your marketplace, you’re not the only game in town. With all the competition out there, it’s easy to get lost in the shuffle. Customer satisfaction needs to be a top priority. When it comes to wooing potential customers and keeping existing customers happy, it’s the little things that make…
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Give To Get: Thoughts On Content Marketing
Carving out your corner in the highly saturated web world is becoming more difficult and more costly. But what if you could become a powerhouse in your niche without spending a so much as a dime on advertising or marketing? The business version of if you want to have a friend be a friend is if…
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Paper Wishes – 100 Journaling Prompts to Inspire and Encourage
Some journaling prompts to help you explore yourself and beyond. Sometimes the best way to figure out who you are is to get to that place where you don’t have to be anything else. Journaling provides us with a necessary outlet for our personal thoughts and feelings. It reminds us to validate and…
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50 Inspiring Business Quotes for Entrepreneurs
The road to entrepreneurial success can be a bumpy one at times. When setbacks and frustrations threaten to sideline or distract, sometimes a few wise words is all it takes to get things back in perspective. In my capacity as Brand Therapist, I know the power words can have when it comes to gaining clarity. Here…
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Building a Trustworthy Brand: It’s Persona(L)
Who needs a personal brand? Everyone. The good news is, you’re already well on your way. Whether or not you realize it, you’ve already got a personal brand. People have formed perceptions about you and your business based on your presence, positioning, offerings, and behaviors. But is it the image you want to be…
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Five Steps to a Killer Tagline
What is a tagline? Sometimes referred to as a slogan, catch line or strap line, a tagline is a simple and memorable phrase designed to encapsulate a brand’s essence, mission and/or benefit. It should be prepared with great care as it inevitably becomes an integral part of the brand’s image and recognizability. A well-appointed tagline should: …
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Popularity is overrated
In life and in business, being popular and being liked aren’t always the same thing. Popularity means people are aware of who you are. Likability means you are respected, admired & adored. It’s the difference between being Recognized vs. Renowned. Just because people have heard of you doesn’t mean they revere you. That has…
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How To Stand Out From Competitors When They Have The Same Archetype As You
Originally shared in February 2014, this post was updated in October 2020. So many people, so few archetypes. One of the questions I’m asked most often is: How can I stand out from my competition if we’re in the same niche and we’re the same archetype? There are literally tens of thousands of competitors…
