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  • Jester Archetype

    Meet The Jester Archetype

    The Jester The Jester Archetype helps us to laugh at life’s little absurdities. Right at home in a crowd, you’re not concerned about impressing other people. You are who you are, and know that it’s possible to be liked for exactly who and what you are. No need to put on a show to get…

  • Communitarian Archetype Girl Next Door Orphan Archetype

    Meet The Communitarian Archetype

    The Communitarian Sometimes known as The Everyman, The Communitarian Brand Archetype is always relatable, accepting, and a firm believer in democracy. “All for one and one for all” is your rallying cry. You work best in groups, and strongly prefer them to one-on-one situations. You possess a strong desire to bring people together and create…

  • This is Me. An Uncommon Self-Awareness Exercise

    It’s been said that the unexamined life isn’t worth living. And I believe that to hold so very true. Staying in touch with ourselves is the key to ensuring we’re on the right path. Every now and then, it doesn’t hurt to hang a question mark on some of the things we have come to…

  • Copywriting: Insider Secrets

    Copywriting is a written form of marketing. It’s an essential tool for all business owners, with no exceptions.   So what makes copy ‘effective’?   Good copywriting should guide a potential customer through the purchase path of your shop smoothly and consistently. Proper copywriting should be clear, concise, and audience appropriate. Throughout my years as…

  • 20 Simple Ways To Thrill Your Customers

    It’s important to remember that within your marketplace, you’re not the only game in town. With all the competition out there, it’s easy to get lost in the shuffle. Customer satisfaction needs to be a top priority. When it comes to wooing potential customers and keeping existing customers happy, it’s the little things that make…

  • Give To Get: Thoughts On Content Marketing

    Carving out your corner in the highly saturated web world is becoming more difficult and more costly. But what if you could become a powerhouse in your niche without spending a so much as a dime on advertising or marketing? The business version of if you want to have a friend be a friend is if…

  • Paper Wishes – 100 Journaling Prompts to Inspire and Encourage

    Some journaling prompts to help you explore yourself and beyond.   Sometimes the best way to figure out who you are is to get to that place where you don’t have to be anything else.   Journaling provides us with a necessary outlet for our personal thoughts and feelings. It reminds us to validate and…

  • 50 Inspiring Business Quotes for Entrepreneurs

    The road to entrepreneurial success can be a bumpy one at times. When setbacks and frustrations threaten to sideline or distract, sometimes a few wise words is all it takes to get things back in perspective. In my capacity as Brand Therapist, I know the power words can have when it comes to gaining clarity.   Here…

  • Building a Trustworthy Brand: It’s Persona(L)

    Who needs a personal brand? Everyone. The good news is, you’re already well on your way.   Whether or not you realize it, you’ve already got a personal brand. People have formed perceptions about you and your business based on your presence, positioning, offerings, and behaviors. But is it the image you want to be…

  • Five Steps to a Killer Tagline

    What is a tagline? Sometimes referred to as a slogan, catch line or strap line, a tagline is a simple and memorable phrase designed to encapsulate a brand’s essence, mission and/or benefit. It should be prepared with great care as it inevitably becomes an integral part of the brand’s image and recognizability.   A well-appointed tagline should: …