Who needs a personal brand? Everyone. The good news is, you’re already well on your way. Whether or not you realize it, you’ve already got a personal brand. People have formed perceptions about you and your business based on your presence, positioning, offerings, and behaviors. But is it the image you want to be portraying? Is it working for…
What is a tagline? Sometimes referred to as a slogan, catch line or strap line, a tagline is a simple and memorable phrase designed to encapsulate a brand’s essence, mission and/or benefit. It should be prepared with great care as it inevitably becomes an integral part of the brand’s image and recognizability. A well-appointed tagline should: Clarify your purpose. Act…
In life and in business, being popular and being liked aren’t always the same thing. Popularity means people are aware of who you are. Likability means you are respected, admired & adored. It’s the difference between being Recognized vs. Renowned. Just because people have heard of you doesn’t mean they revere you. That has to be earned. Folding amiability…
What’s sisu, you ask? “Sisu is a Finnish term loosely translated as strength of will, determination, perseverance and acting rationally in the face of adversity. […] The word derives from sisus, which means something inner or interior. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds. It…
These days everyone is clamoring for their piece of the online pie. Thousands of new websites are started each day. What sets you apart from the competition? Would YOU buy from you? Why? Forward-thinking entrepreneurs realize the value of a professional copywriter that is both creative and astute at producing relevant content; A professional who understands the ins and…
Associate yourself with people of good quality, for it is better to be alone than in bad company. -Booker T. Washington Sometimes less is more. And that’s a good thing. Don’t let bad company be a seat filler at your next life event. If you don’t have a room full of quality yet, reserve that space for only that which promises possibility…
Try as we might, sometimes it can be hard to connect. I put together this list of conversation starters to help. So, go ahead. Strike up a chat. You never know where it’ll lead… What do you think are some of the pluses and minuses of social media? What quote has had the most impact on your life?…
12/31/2011 Dear 2012, I anxiously await all you have to offer. Your predecessors have been mostly kind and have come bearing many blessings and gifts. Yes, there have been tough times and I don’t even ask that you spare me from them this year. I had thought about asking for that, but I knew that it would set…
