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  • Maverick Archetype Outlaw Archetype

    Meet The Maverick Archetype

      Hello, Maverick   Sometimes called The Outlaw, The Maverick Brand Archetype is a true force to be reckoned with. Your outspoken, sometimes radical, ideas have the capacity to be keys for real social change. Never satisfied with the status quo, you challenge commonly accepted notions and traditions. You question convention and buck trends. With…

  • Passionate Archetype Lover Archetype

    Meet The Passionate Archetype

      Hello, Passionate   The Passionate Brand Archetype is also known as ‘The Lover’. You love people, and are right at home doing deep-dives to get to know them more intensely. As for your environment, you possess a strong sense of aesthetic. You’ve got a great appreciation for beauty and surround yourself with it in…

  • Jester Archetype

    Meet The Jester Archetype

      Hello, Jester   The Jester Archetype helps us to laugh at life’s little absurdities. As a born Entertainer, you’re right at home in a crowd, and aren’t too concerned about impressing other people. You appreciate yesterday, look forward to tomorrow, but more than anything, you simply live for today. You also enjoy being able…

  • Communitarian Archetype Girl Next Door Orphan Archetype

    Meet The Communitarian Archetype

      Hello,Communitarian   Sometimes known as The Girl or Guy Next Door or The Everyman, The Communitarian Brand Archetype is relatable, accepting, and a firm believer in democracy. “All for one and one for all” is your rallying cry. You work best in groups, and strongly prefer them to one-on-one situations. You possess a strong…

  • This is Me. An Uncommon Self-Awareness Exercise

      It’s been said that the unexamined life isn’t worth living. And I believe that to hold so very true. Staying in touch with ourselves is the key to ensuring we’re on the right path.   Every now and then, it doesn’t hurt to hang a question mark on some of the things we have…

  • Copywriting: Insider Secrets

    Copywriting is a written form of marketing. It’s an essential tool for all business owners, with no exceptions.   So what makes copy ‘effective’?   Good copywriting should guide a potential customer through the purchase path of your shop smoothly and consistently. Proper copywriting should be clear, concise, and audience appropriate. Throughout my years as…

  • 20 Simple Ways To Thrill Your Customers

    It’s important to remember that within your marketplace, you’re not the only game in town. With all the competition out there, it’s easy to get lost in the shuffle. Customer satisfaction needs to be a top priority. When it comes to wooing potential customers and keeping existing customers happy, it’s the little things that make…

  • Give To Get: Thoughts On Content Marketing

    Carving out your corner in the highly saturated web world is becoming more difficult and more costly. But what if you could become a powerhouse in your niche without spending a so much as a dime on advertising or marketing? The business version of if you want to have a friend be a friend is if…

  • Paper Wishes – 100 Journaling Prompts to Inspire and Encourage

    Some journaling prompts to help you explore yourself and beyond.   Sometimes the best way to figure out who you are is to get to that place where you don’t have to be anything else.   Journaling provides us with a necessary outlet for our personal thoughts and feelings. It reminds us to validate and…

  • 50 Inspiring Business Quotes for Entrepreneurs

    The road to entrepreneurial success can be a bumpy one at times. When setbacks and frustrations threaten to sideline or distract, sometimes a few wise words is all it takes to get things back in perspective. In my capacity as Brand Therapist, I know the power words can have when it comes to gaining clarity.   Here…