Copywriting is a written form of marketing. It’s an essential tool for all business owners, with no exceptions. So what makes copy ‘effective’? Good copywriting should guide a potential customer through the purchase path of your shop smoothly and consistently. Proper copywriting should be clear, concise, and audience appropriate. Throughout my years as a professional copywriter, I’ve worked…
There’s a good chance that within your marketplace, you’re not the only game in town. With all the competition out there, it’s easy to get lost in the shuffle. Customer satisfaction needs to be a top priority. When it comes to wooing potential customers and keeping existing customers happy, it’s the little things that make the biggest impact. People want…
Carving out your corner in the highly saturated web world is becoming more difficult and more costly. But what if you could become a powerhouse in your niche without spending a so much as a dime on advertising or marketing? The business version of if you want to have a friend be a friend is if you want to get for…
Some journaling prompts to help you explore yourself and beyond. Sometimes the best way to figure out who you are is to get to that place where you don’t have to be anything else. Journaling provides us with a necessary outlet for our personal thoughts and feelings. It reminds us to validate and acknowledge them as being important…
The road to entrepreneurial success can be a bumpy one at times. When setbacks and frustrations threaten to sideline or distract, sometimes a few wise words is all it takes to get things back in perspective. In my capacity as Brand Therapist, I know the power words can have when it comes to gaining clarity. Here are some of the quotes…
Who needs a personal brand? Everyone. The good news is, you’re already well on your way. Whether or not you realize it, you’ve already got a personal brand. People have formed perceptions about you and your business based on your presence, positioning, offerings, and behaviors. But is it the image you want to be portraying? Is it working for…
What is a tagline? Sometimes referred to as a slogan, catch line or strap line, a tagline is a simple and memorable phrase designed to encapsulate a brand’s essence, mission and/or benefit. It should be prepared with great care as it inevitably becomes an integral part of the brand’s image and recognizability. A well-appointed tagline should: Clarify your purpose. Act…
In life and in business, being popular and being liked aren’t always the same thing. Popularity means people are aware of who you are. Likability means you are respected, admired & adored. It’s the difference between being Recognized vs. Renowned. Just because people have heard of you doesn’t mean they revere you. That has to be earned. Folding amiability…
Originally shared in February 2014, this post was updated in October 2020. So many people, so few archetypes. One of the questions I’m asked most often is: How can I stand out from my competition if we’re in the same niche and we’re the same archetype? There are literally tens of thousands of competitors out there and just one,…
What’s sisu, you ask? “Sisu is a Finnish term loosely translated as strength of will, determination, perseverance and acting rationally in the face of adversity. […] The word derives from sisus, which means something inner or interior. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds. It is…
