The Luminary The Luminary Brand Archetype lives for the truth and gains fulfillment in knowledge. You’re naturally intelligent, contemplative and reflective. You love researching and finding things out for yourself. As such, you take very little at face value. You believe in liberating effects of the truth. You understand that the facts are the facts and don’t ever try…
The Innocent The Innocent Brand Archetype is an optimist who can always find a silver lining in every cloud. You appreciate the simplicity and the natural state of things and strive to keep things as uncomplicated as possible. With a strong moral fiber, Innocent brands strive to help people meet the basic needs of happiness and simplicity in their…
The Explorer The Explorer Archetype is on a continual pursuit of authenticity and self-exploration. You believe there’s often much more to things than meets the eye. You’re a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules,…
The Monarch Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and your enduring sense of…
The Creator The Creator Brand Archetype is self-expressive as you are imaginative. You have an innate ability to see inspiration all around you and seem to find it in the most unlikely of places. Your work comes from the heart, a blend of your unique experiences and feelings. Because you put so much of yourself into your offerings, you…
The Nurturer Also known as the Caregiver, the Nurturer Brand Archetype is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault. You are deeply supportive, compassionate, and often put other people ahead of yourself. You get great fulfillment from responding to the needs of others, even when you…
The Magician The Magician Brand Archetype exudes powers of metamorphosis and charisma. You are imaginative and spiritual: A true visionary. A strong believer in synchronicity, you believe that everyone and everything is interconnected. As a change agent, you enjoy creating beneficial transformations, influencing people, and turning unexpected visions into reality. While your uncommon ideas may, at times, appear at…
The Warrior The Warrior Brand Archetype, also known as the Hero, strives to overcome adversities and rise to the occasion. Focused, determined and courageous, you’re motivated by the challenge to succeed despite any odds stacked against you. Others admire your strength, stamina and winning attitude. Proving your worth is important to you. You’re goal driven and on a mission…
The Maverick The Maverick Brand Archetype is a true force to be reckoned with. Your outspoken, sometimes radical, ideas have the capacity to be keys for real social change. Never satisfied with the status quo, you challenge commonly accepted notions and traditions. You question convention and buck trends. People expect you to be unexpected. Good enough is never…
The Passionate The Passionate Brand Archetype is also known as ‘The Lover’. You possess a strong sense of aesthetic and a great appreciation for beauty, surrounding yourself with it in all aspects of your life. You seek enrichment and personal fulfillment and want others to follow suit. You’re motivated by helping others to uncover and use their own gifts for…
