The Monarch Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and your enduring sense of…
The Creator The Creator Brand Archetype is self-expressive as you are imaginative. You have an innate ability to see inspiration all around you and seem to find it in the most unlikely of places. Your work comes from the heart, a blend of your unique experiences and feelings. Because you put so much of yourself into your offerings, you…
The Nurturer Also known as the Caregiver, the Nurturer Brand Archetype is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault. You are deeply supportive, compassionate, and often put other people ahead of yourself. You get great fulfillment from responding to the needs of others, even when you…
The Magician The Magician Brand Archetype exudes powers of metamorphosis and charisma. You are imaginative and spiritual: A true visionary. A strong believer in synchronicity, you believe that everyone and everything is interconnected. As a change agent, you enjoy creating beneficial transformations, influencing people, and turning unexpected visions into reality. While your uncommon ideas may, at times, appear at…
The Warrior The Warrior Brand Archetype, also known as the Hero, strives to overcome adversities and rise to the occasion. Focused, determined and courageous, you’re motivated by the challenge to succeed despite any odds stacked against you. Others admire your strength, stamina and winning attitude. Proving your worth is important to you. You’re goal driven and on a mission…
The Maverick The Maverick Brand Archetype is a true force to be reckoned with. Your outspoken, sometimes radical, ideas have the capacity to be keys for real social change. Never satisfied with the status quo, you challenge commonly accepted notions and traditions. You question convention and buck trends. People expect you to be unexpected. Good enough is never…
The Passionate The Passionate Brand Archetype is also known as ‘The Lover’. You possess a strong sense of aesthetic and a great appreciation for beauty, surrounding yourself with it in all aspects of your life. You seek enrichment and personal fulfillment and want others to follow suit. You’re motivated by helping others to uncover and use their own gifts for…
The Jester The Jester Archetype helps us to laugh at life’s little absurdities. At home in a crowd, you’re unconcerned with trying to impress others by putting on airs. You know that it’s truly possible to be adored for exactly who and what you are. You appreciate yesterday and anticipate tomorrow, but you truly live for today. You also…
The Communitarian Sometimes known as The Girl/Guy Next Door or The Orphan, The Communitarian Brand Archetype is always relatable and accepting and a firm believer in democracy. All for one and one for all is your battle cry. You possess a strong desire to bring people together and create a sense of community. You‘re more teacher than leader, and…
