Loading posts...
  • How Adult Children of Narcissists Can Thrive As Entrepreneurs

      This is a highly personal piece and one that, as a private person and a textbook introvert, it took a great deal of courage for me to write. I did so for the thousands of women out there just like me who were raised by a narcissistic parent and are still feeling the aftershocks. This…

  • The Neuroscience of Consulting

      This article explores the neuroscience of consulting. I recently had the opportunity to interview Dr. Ken Nowack, a licensed psychologist and co-editor of Consulting Psychology Journal: Practice & Research, published by the Society of Consulting Psychology. This international journal’s mission is to advance knowledge and practice in all areas of consulting psychology.   Dr.…

  • The 5 Stages of Buyer Awareness [+ Infographic]

      This article is one of the most important and powerful ones on my site. It details the 5 stages of buyer awareness and how to move your buyers through them effectively.   Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what…

  • The One Rule You Must Follow In Copywriting

      This article covers the one rule you must follow in copywriting; The Rule of One. If you’ve got a goal to reach or a problem to solve, you’re focused. Time is of the essence, and you don’t want to waste any of it plodding through the thick of things to get to a solution.  …

  • Make Your Brand More Memorable With With Miller’s Seven

      This article discusses how you can make your brand more memorable with Miller’s Seven.  The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their…

  • Victor Schwab’s 40 Key Emotional Drivers

      This article shares insights from Victor Schwab’s 40 Key Emotional Drivers.   Circumstances have changed, fads have come and gone, but it seems that human beings haven’t changed all that much in the past 50+ years. For the most part, we still have many of the same desires, hopes, and dreams as those who…

  • The Psychology of Pricing

      This article covers some essential information on the psychology of pricing and how you can use it to your advantage.   The psychology of pricing A lot goes into a price. That’s because we expect a lot out of it.  Ask anyone you know to define ‘price’ and they’ll tell you that it’s the…

  • How To Discover Your Ideal Customer Archetype

      You can say all the right things, for all the right reasons, but if you’re talking to the wrong people, it will never matter. -Melissa Bolton     Who are your Ideal Customers? Getting to know who your customers are at a more intense level will both transform your brand and enrich your customers’…

  • Why We Buy: The Best Books On Behavioral Economics

      The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive…

  • Cutting the Strings

      Ever secretly find yourself wishing there was a support group for people who were addicted to letting other people control your emotions?   “Hi. My name is Melissa and sometimes I let others dictate how I feel.”   “Hi, Melissa.”   …sigh… No one wants to be like this. Maybe your need to help…