Loading posts...
  • Make Your Brand More Memorable With With Miller’s Seven

    The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their short-term memory. That’s seven numbers, seven letters, seven tasks, and seven tones, and so on. …

  • Victor Schwab’s 40 Key Emotional Drivers

    Circumstances have changed, fads have come and gone, but it seems that human beings haven’t changed all that much in the past 50+ years. For the most part, we still have many of the same desires, hopes, and dreams as those who came before us.  Understanding what it is that drives your right people will…

  • An Introduction to the Psychology of Pricing

    I have a new article out today in Handmade Seller Magazine on The Psychology of Pricing. Inside I share 5 tactics to help you turn prospects into loyal buyers. Here’s a little something to get you started…   The Psychology Of Pricing: Five Powerful Tactics You Can Start Using Today A lot goes into a…

  • Psych Up Your Brand: How to Use Psychology to Create an Unforgettable Brand

      My article on Neurobranding (branding driven by Psychology principles) is out in the latest issue of Handmade Seller Magazine. It’s all about how to use Psychology to build a powerhouse brand. Here’s a sneak peek…   Psych Up Your Brand: How to Use Psychology to Create an Unforgettable Brand With a record number of new…

  • How To Discover Your Ideal Customer Archetype [FREE Quiz & Workbook]

    In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent. These people, known as your ideal market segment, are your best prospects. Statistically, they make up about 20-35% of your traffic. Your ideal customers are likely to have the…

  • Why We Buy: The Best Books On Behavioral Economics

    The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive a…

  • Cutting the Strings

    Ever secretly find yourself wishing there was a support group for people who were addicted to letting other people control your emotions?   “Hi. My name is Melissa and sometimes I let others dictate how I feel.”   “Hi, Melissa.”   ……..…sigh…………   No one wants to be like this. Maybe your need to help…

  • Interview With Jeff Kreisler of PeopleScience

    *All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost to you. I recently had the opportunity to chat with Jeff Kreisler, Editor-In-Chief of PeopleScience and bestselling author, with Dan Ariely, of Dollars and Sense: How We Misthink Money and How…

  • The Best Books On The Psychology Of Persuasion

    Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive a…

  • Meet The Luminary Archetype

    The Luminary The Luminary Brand Archetype lives for the truth and gains fulfillment through knowledge. You’re naturally intelligent, contemplative and reflective. You love researching and finding things out for yourself. As such, you take very little at face value.   You believe in liberating effects of the truth. You understand that the facts are the…