My article on Neurobranding (branding driven by Psychology principles) is out in the latest issue of Handmade Seller Magazine. It’s all about how to use Psychology to build a powerhouse brand. Here’s a sneak peek… Psych Up Your Brand: How to Use Psychology to Create an Unforgettable Brand With a record number of new businesses launching on a daily…
In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent. These people, known as your ideal market segment, are your best prospects. Statistically, they make up about 20-35% of your traffic. Your ideal customers are likely to have the following in common: They need…
The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost…
Ever secretly find yourself wishing there was a support group for people who were addicted to letting other people control your emotions? “Hi. My name is Melissa and sometimes I let others dictate how I feel.” “Hi, Melissa.” ……..…sigh………… No one wants to be like this. Maybe your need to help others at your own expense…
*All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost to you. I recently had the opportunity to chat with Jeff Kreisler, Editor-In-Chief of PeopleScience and bestselling author, with Dan Ariely, of Dollars and Sense: How We Misthink Money and How to Spend Smarter. Listed as…
Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost…
The Luminary The Luminary Brand Archetype lives for the truth and gains fulfillment in knowledge. You’re naturally intelligent, contemplative and reflective. You love researching and finding things out for yourself. As such, you take very little at face value. You believe in liberating effects of the truth. You understand that the facts are the facts and don’t ever try…
The Innocent The Innocent Brand Archetype is an optimist who can always find a silver lining in every cloud. You appreciate the simplicity and the natural state of things and strive to keep things as uncomplicated as possible. With a strong moral fiber, Innocent brands strive to help people meet the basic needs of happiness and simplicity in their…
The Explorer The Explorer Archetype is on a continual pursuit of authenticity and self-exploration. You believe there’s often much more to things than meets the eye. You’re a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules,…
The Monarch Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and your enduring sense of…
