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Victor Schwab’s 40 Key Emotional Drivers
This article shares insights from Victor Schwab’s 40 Key Emotional Drivers. Circumstances have changed, fads have come and gone, but it seems that human beings haven’t changed all that much in the past 50+ years. For the most part, we still have many of the same desires, hopes, and dreams as those who…
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The Psychology of Pricing
This article covers some essential information on the psychology of pricing and how you can use it to your advantage. The psychology of pricing A lot goes into a price. That’s because we expect a lot out of it. Ask anyone you know to define ‘price’ and they’ll tell you that it’s the…
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How To Discover Your Ideal Customer Archetype [FREE Quiz & Workbook]
Here’s how to discover your ideal customer archetype using my free quiz and workbook. In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent. These people, known as your ideal market segment, are your best prospects. Statistically, they make…
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Why We Buy: The Best Books On Behavioral Economics
The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive…
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Cutting the Strings
Ever secretly find yourself wishing there was a support group for people who were addicted to letting other people control your emotions? “Hi. My name is Melissa and sometimes I let others dictate how I feel.” “Hi, Melissa.” …sigh… No one wants to be like this. Maybe your need to help…
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Interview With Jeff Kreisler
I recently had the opportunity to chat with Jeff Kreisler, bestselling co-author of Dollars and Sense: How We Misthink Money and How to Spend Smarter. Listed as one of the top business books by Business Insider, Huffington Post, Audible and The Washington Post, who called it “a brilliant and accessible look at behavioral economics”.…
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The Best Books On The Psychology Of Persuasion
Here’s a list of the best books on the psychology of persuasion. Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level. *All links are partner links for Amazon which means if you purchase through my link I may receive…
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![Luminary Archetype Sage Archetype]()
Meet The Luminary Archetype
Hello,Luminary The Luminary Brand Archetype seeks the truth in all things. Disciplined and meticulous in your methodology, you possess the unique ability to set aside your own convictions and opinions in order to arrive at the purest, fact-based truths. A true sage, you seek to understand, not to control or to alter. Contemplative, wise,…
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![Innocent Archetype]()
Meet The Innocent Archetype
Hello,Innocent The Innocent Brand Archetype is gifted with an enthusiastic sense of wonder. An eternal optimist, you’re viewed as being pure, wholesome, and full of virtue. You seek to infuse positive energy and encouragement to any situation you might encounter. A believer that less is more, the Innocent archetype offers simple, easy to…
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![Explorer Archetype]()
Meet The Explorer Archetype
Hello,Explorer The Explorer Brand Archetype is a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules, and tight commitments. Consumed with a passion to seek greener pastures, you’re on a lifelong quest…
