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How To Customize Templates In Canva
Canva templates are one of the best ways to level up the professionalism of your brand presence. They’re budget friendly and easy to customize with your own logo, brand fonts and colors, and text, even if you don’t have design experience. Here’s a quick tutorial on how to customize templates in Canva. 1. LOG…
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How To Professionally Offboard Clients
A client Goodbye Packet is the ideal way to send your client out into the world with everything they need to succeed. As a service provider, understanding how to professionally wrap a project with a client is an essential skill. Off-boarding clients can be tricky. Sometimes you have a client who wants to hold onto…
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How To Professionally Onboard New Clients
There’s a pretty good chance that your competitors are using a professionally branded client Welcome Packet. Here’s why you should be, too. Welcoming a new client aboard is an exhilarating time for both of you. And like just about everything else in business, it’s an opportunity; An opportunity to create a stellar first impression and…
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How To Launch A DIY E-Commerce Website in About 15 Minutes
Because of the work I do helping people set up new businesses, I’m often asked about how to set up new websites. Starting a website from scratch can be expensive. Really expensive. There’s a lot involved, mostly in the coding side of things. That’s all outside my wheelhouse. So I defer to a platform that…
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The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers
One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you pick up a copy of this book. I’ll admit that when I first saw the title,…
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How Adult Children of Narcissists Can Thrive As Entrepreneurs
This is a highly personal piece and one that, as a private person and a textbook introvert, it took a great deal of courage for me to write. I did so for the thousands of women out there just like me who were raised by a narcissistic parent and are still feeling the aftershocks. This…
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The Neuroscience of Consulting
I recently had the opportunity to interview Dr. Ken Nowack, a licensed psychologist and co-editor of Consulting Psychology Journal: Practice & Research, published by the Society of Consulting Psychology. This international journal’s mission is to advance knowledge and practice in all areas of consulting psychology. Dr. Nowack has conducted and published research related to coaching,…
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The 5 Stages of Buyer Awareness [+ Infographic]
Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what your reader needs. If you don’t know who you’re talking to or how you can help them, then you’re just putting words out there and hoping for the best. That’s not much of…
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The One Rule You Must Follow In Copywriting
If you’ve got a goal to reach or a problem to solve, you’re focused. Time is of the essence, and you don’t want to waste any of it plodding through the thick of things to get to a solution. This is why most people have learned to be more specific when seeking assistance. For example,…
