The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost to you. Misbehaving: The Making Of Behavioral Economics by Richard Thaler From the publisher:…
*All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost to you. I recently had the opportunity to chat with Jeff Kreisler, Editor-In-Chief of PeopleScience and bestselling author, with Dan Ariely, of Dollars and Sense: How We Misthink Money and How to Spend Smarter. Listed as one of the top business books of 2017 by, among others, Business Insider, Huffington Post,…
Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost to you. Influence by Robert Cialdini, PhD From the publisher: The classic book…
The Luminary The Luminary Brand Archetype lives for the truth and gain fulfillment in knowledge. You’re naturally intelligent, contemplative and reflective. You love researching and finding things out for yourself. As such, you take very little at face value. You believe in liberating effects of the truth. You understand that the facts are the facts and don’t ever try to alter them to fit a narrative. Instead, you work to apply them to…
The Innocent The Innocent Brand Archetype is an optimist who can always find a silver lining in every cloud. You appreciate simplicity and the natural state of things, and strive to keep things as uncomplicated as possible. With a strong moral fiber Innocent brands strive to help people meet the basic needs of happiness and simplicity in their otherwise hectic lives. Ethics, purity, and simplicity are the hallmarks of the Innocent brand. It’s seen…
The Explorer The Explorer is on a continual pursuit of authenticity and self-exploration. You believe there’s often much more to things than meets the eye. You’re a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules, and tight commitments. Consumed with a passion to seek greener pastures, you’re on a perpetual…
The Monarch Sometimes called ‘The Ruler’, The Monarch brand archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done, and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and your enduring sense of responsibility. You stay organized with carefully constructed policies, systems, and procedures designed to achieve…
The Creator As a Creator brand, you’re as self-expressive as you are imaginative. You have an innate ability to see inspiration all around you, and seem to find it in the most unlikely of places. Your work comes from the heart, a blend of your unique experiences and feelings. Because you put so much of yourself into your offerings, you have a strong desire to create something of enduring value. You’re naturally very…
The Nurturer Also known as the Caregiver, the Nurturer is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault. You are deeply supportive, compassionate, and often put other people ahead of yourself. You get great fulfillment from responding to the needs of others, even when you know it means you may get nothing in return. Naturally approachable, friendly, and sincere, your empathetic…
The Magician The Magician Archetype exudes transformative powers and charisma. You are imaginative and spiritual: A true visionary. A strong believer in synchronicity, you believe that everyone and everything is interconnected. As a change-agent, you enjoy creating beneficial metamorphoses, influencing people and turning visions into reality. While your assertions may, at times, appear at face-value to be esoteric, they are applicable in a variety of situations. As a transformationalist, you are often able…