I have a new article out today in Handmade Seller Magazine on The Psychology of Pricing. Inside I share 5 tactics to help you turn prospects into loyal buyers. Here’s a little something to get you started… The Psychology Of Pricing: Five Powerful Tactics You Can Start Using Today A lot goes into a price. That’s because we expect a lot out of it. Ask anyone you know to define ‘price’ and they’ll tell…
My article on Neurobranding (branding driven by Psychology principles) is out in the latest issue of Handmade Seller Magazine. It’s all about how to use Psychology to build a powerhouse brand. Here’s a sneak peek… Psych Up Your Brand: How to Use Psychology to Create an Unforgettable Brand With a record number of new businesses launching on a daily basis, especially in the handmade space, the need to distinguish your own little corner of…
In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent. These people, known as your ideal market segment, are your best prospects. Statistically, they make up about 20-35% of your traffic. Your ideal customers are likely to have the following in common: They need and want what you’re offering. They’re going to buy from you. They’ll be genuinely happy…
The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost to you. Misbehaving: The Making Of Behavioral Economics by Richard Thaler From the publisher:…
*All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost to you. I recently had the opportunity to chat with Jeff Kreisler, Editor-In-Chief of PeopleScience and bestselling author, with Dan Ariely, of Dollars and Sense: How We Misthink Money and How to Spend Smarter. Listed as one of the top business books of 2017 by, among others, Business Insider, Huffington Post,…
Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost to you. Influence by Robert Cialdini, PhD From the publisher: The classic book…
The Luminary The Luminary Brand Archetype lives for the truth and gains fulfillment in knowledge. You’re naturally intelligent, contemplative and reflective. You love researching and finding things out for yourself. As such, you take very little at face value. You believe in liberating effects of the truth. You understand that the facts are the facts and don’t ever try to alter them to fit a narrative. Instead, you work to apply them to your…
The Innocent The Innocent Brand Archetype is an optimist who can always find a silver lining in every cloud. You appreciate the simplicity and the natural state of things and strive to keep things as uncomplicated as possible. With a strong moral fiber, Innocent brands strive to help people meet the basic needs of happiness and simplicity in their otherwise hectic lives. Ethics, purity, and simplicity are the hallmarks of the Innocent brand. It’s…
The Explorer The Explorer Archetype is on a continual pursuit of authenticity and self-exploration. You believe there’s often much more to things than meets the eye. You’re a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules, and tight commitments. Consumed with a passion to seek greener pastures, you’re on a…
The Monarch Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and your enduring sense of responsibility. You stay organized with carefully constructed policies, systems, and procedures designed to achieve…
