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How To Customize Templates In Canva
This article is a quick primer that explains how to customize templates in Canva. Canva is a free software design tool. It’s easy to use and has endless functionality. You don’t need to be a professional designer to benefit from Canva. Lots of designers (myself included) are developing Canva templates to help you create…
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How To Professionally Offboard Clients
This article explains how to professionally offboard clients. Off boarding is the process of wrapping up a project with your client and sending them on their way feeling confident and prepared for their next steps. As a service provider, understanding how to professionally wrap a project with a client is an essential skill. A…
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How To Professionally Onboard New Clients
This article will show you how to professionally onboard new clients. Welcoming a new client to your practice is an exhilarating time for both of you. And like just about everything else in business, it’s an opportunity; An opportunity to create a stellar first impression and convince them the investment they just made in…
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How To Launch A DIY E-Commerce Website in About 15 Minutes
This article explains how to launch a DIY e-commerce website in about 15 minutes with Shopify. Because of the work I do helping people set up their businesses, I’m often asked how to go about setting up a new website. Starting a website from scratch can be confusing, overwhelming, and expensive. Really expensive. There’s a lot…
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The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers
This article covers the power of persuasion, including 7 proven ways to influence your buyers. One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you…
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How Adult Children of Narcissists Can Thrive As Entrepreneurs
This is a highly personal piece and one that, as a private person and a textbook introvert, it took a great deal of courage for me to write. I did so for the thousands of women out there just like me who were raised by a narcissistic parent and are still feeling the…
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The Neuroscience of Consulting
This article explores the neuroscience of consulting. I recently had the opportunity to interview Dr. Ken Nowack, a licensed psychologist and co-editor of Consulting Psychology Journal: Practice & Research, published by the Society of Consulting Psychology. This international journal’s mission is to advance knowledge and practice in all areas of consulting psychology. Dr.…
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The 5 Stages of Buyer Awareness [+ Infographic]
This article is one of the most important and powerful ones on my site. It details the 5 stages of buyer awareness and how to move your buyers through them effectively. Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what…
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The One Rule You Must Follow In Copywriting
This article covers the one rule you must follow in copywriting; The Rule of One. If you’ve got a goal to reach or a problem to solve, you’re focused. Time is of the essence, and you don’t want to waste any of it plodding through the thick of things to get to a solution. …
