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How To Customize Templates In Canva
This article is a quick primer that explains how to customize templates in Canva. Canva is a free software design tool. It’s easy to use and has endless functionality. You don’t need to be a professional designer to benefit from Canva. Lots of designers (myself included) are developing Canva templates to help you create…
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How To Professionally Offboard Clients
This article explains how to professionally offboard clients. Off boarding is the process of wrapping up a project with your client and sending them on their way feeling confident and prepared for their next steps. As a service provider, understanding how to professionally wrap a project with a client is an essential skill. A…
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How To Professionally Onboard New Clients
This article will show you how to professionally onboard new clients. Welcoming a new client to your practice is an exhilarating time for both of you. And like just about everything else in business, it's an opportunity; An opportunity to create a stellar first impression and convince them the investment they just made in… -
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How To Launch A DIY E-Commerce Website in About 15 Minutes
This article explains how to launch a DIY e-commerce website in about 15 minutes with Shopify. Because of the work I do helping people set up their businesses, I’m often asked how to go about setting up a new website. Starting a website from scratch can be confusing, overwhelming, and expensive. Really expensive. There’s a lot…
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The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers
This article covers the power of persuasion, including 7 proven ways to influence your buyers. One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you…
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How Adult Children of Narcissists Can Thrive As Entrepreneurs
This is a highly personal piece and one that, as a private person and a textbook introvert, it took a great deal of courage for me to write. I did so for the thousands of women out there just like me who were raised by a narcissistic parent and are still feeling the aftershocks. This…
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The Neuroscience of Consulting
This article explores the neuroscience of consulting. I recently had the opportunity to interview Dr. Ken Nowack, a licensed psychologist and co-editor of Consulting Psychology Journal: Practice & Research, published by the Society of Consulting Psychology. This international journal’s mission is to advance knowledge and practice in all areas of consulting psychology. Dr.…
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The 5 Stages of Buyer Awareness [+ Infographic]
This article is one of the most important and powerful ones on my site. It details the 5 stages of buyer awareness and how to move your buyers through them effectively. Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what…
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The One Rule You Must Follow In Copywriting
This article covers the one rule you must follow in copywriting; The Rule of One. If you’ve got a goal to reach or a problem to solve, you’re focused. Time is of the essence, and you don’t want to waste any of it plodding through the thick of things to get to a solution. …
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Make Your Brand More Memorable With With Miller’s Seven
This article discusses how you can make your brand more memorable with Miller’s Seven. The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their…
