The Luminary Luminaries gain fulfillment in knowledge. You’re naturally intelligent, contemplative and reflective. You love researching and finding things out for yourself. As such, you take very little at face value. You believe in liberating effects of the truth. You understand that the facts are the facts and don’t ever try to alter them to fit a narrative. Instead, you work to apply them to your work and life as they are. You…
The Innocent The Innocent is an optimist who can always find a silver lining in every cloud. You appreciate simplicity and the natural state of things, and strive to keep things as uncomplicated as possible. With a strong moral fiber Innocent brands strive to help people meet the basic needs of happiness and simplicity in their otherwise hectic lives. Ethics, purity, and simplicity are the hallmarks of the Innocent brand. It’s seen most commonly…
The Explorer The Explorer is on a continual pursuit of authenticity and self-exploration. You believe there’s often much more to things than meets the eye. You’re a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules, and tight commitments. Consumed with a passion to seek greener pastures, you’re on a perpetual…
The Monarch Sometimes called ‘The Ruler’, The Monarch brand exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done, and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and your enduring sense of responsibility. You stay organized with carefully constructed policies, systems, and procedures designed to achieve maximum…
The Creator As a Creator brand, you’re as self-expressive as you are imaginative. You have an innate ability to see inspiration all around you, and seem to find it in the most unlikely of places. Your work comes from the heart, a blend of your unique experiences and feelings. Because you put so much of yourself into your offerings, you have a strong desire to create something of enduring value. You’re naturally very…
The Nurturer Also known as the Caregiver, the Nurturer is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault. You are deeply supportive, compassionate, and often put other people ahead of yourself. You get great fulfillment from responding to the needs of others, even when you know it means you may get nothing in return. Naturally approachable, friendly, and sincere, your empathetic…
The Magician The Magician Archetype exudes transformative powers and charisma. You are imaginative and spiritual: A true visionary. A strong believer in synchronicity, you believe that everyone and everything is interconnected. As a change-agent, you enjoy creating beneficial metamorphoses, influencing people and turning visions into reality. While your assertions may, at times, appear at face-value to be esoteric, they are applicable in a variety of situations. As a transformationalist, you are often able…
The Warrior The Warrior, also known as the Hero, strives to overcome adversities and rise to the occasion. Focused, determined and courageous, you’re motivated by the challenge to succeed despite any odds stacked against you. Others admire your strength, stamina and winning attitude. Proving your worth is important to you. You’re goal driven and on a mission to make a difference. Setting and enforcing boundaries in life and work are key to your focus. …
The Maverick The Maverick is a true force to be reckoned with. Your outspoken, sometimes radical ideas have the capacity to be keys for real social change. Never satisfied with the status quo, you challenge commonly accepted notions and traditions. You question convention and buck trends. People expect you to be unexpected. Good enough is never enough. You seek to liberate yourself and others from societal norms through rebellion. The Maverick brands…
The Passionate The Passionate Archetype is also known as ‘The Lover’. You possess a strong sense of aesthetic and a great appreciation for beauty, surrounding yourself with it in all aspects of your life. You seek enrichment and personal fulfillment and want others to follow suit. You’re motivated by helping others to uncover and use their own gifts for success and betterment. Relationships are very important to you in life and in work. You…