About Me

Hi. I’m a Brand Therapist, Copywriter, and Archetypologist. This is my story.

There are a lot of businesses out there. A ton, really. Every time I turn around there’s a fresh crop of people floating in their newfound zone of genius peddling everything from their time to their wares shrouded in promises and flanked with fancy slick-tongued copy. But I’m not buying, literally or figuratively. Not yet, anyway.
 
Here’s the thing, in case you haven’t noticed (and I know you have), originality is getting harder and harder to come by. Authenticity is at a premium because, here in this ‘too much information’ driven society, everyone is working overtime to try to fit in. But what they don’t get is that they’re being drowned out by all the other voices and vibes who sound just like them. A symphony of sameness. Look, there are plenty of posers out there. Those who try with all their might to look authentic while all the while excelling at being a ‘me too’ copycat brand. But people are pretty smart and we aren’t going to fall for some faux persona to give us what we need. Not anymore.
 
So that’s where I come in. I only help truly authentic, passion-driven individuals looking to genuinely set themselves apart from the static and make something of themselves. Through my own proprietary methodology, I help people understand and develop their most authentic persona and voice. I do this through personal branding, business branding, brand positioning, brand archetypes, one-on-one consulting, as well as through copywriting.
 
If you’re sick of all the sameness or if you’re lost, confused, or overwhelmed, then we should talk
 

Melissa Bolton

Brand Therapist®

P.S. You can read a bit more about me and how all of this came to be right here.

I believe...

The business of business doesn’t have to have to be cringe-worthy. Here in my realm, you’ll find no stuffy formatted, pre-planned rigidity or formalities. No ‘one-size-fits-all’ work. It’s professionalism with a friendly flair.

 

Welcome to a judgment-free environment.
I truly believe you get a more authentic presence when you can open up and be yourself throughout the process. You needn’t ever feel uncomfortable about not knowing something. We all start somewhere! Let’s have some fun with this. Chances are, you got into this to do what you love. So let’s dig in, tap into your sisu, and make it happen. I guarantee with the proper guidance, it’s much easier than you think.

 

Taking things personally.
Because you are the brand, our work together will be a fully collaborative effort. You and I will be in touch throughout the process to ensure it’s exactly what you want from start to finish.

 

Wondering if we’d work well together?

 

How I spend my days

Here’s what you can find me doing on any given day.

Working on client projects 60%
Working on my own business 20%
Networking & Socializing 10%
On the phone 10%
Drinking Highlander Grog flavored coffee 95%

Speaking at women's conferences across the country

What Do You Get?

Here’s a list of just some of the things you’ll get from working with me.

Highly Skilled

My methodologies have been years in the making. I’ve delicately honed them to be as efficient as they are thorough. I’ve got an uncanny ability to hear and develop your brand voice from the information I gather from you.

Honesty

I’m relatable and empathetic, though unafraid to offer insights, ideas, and suggestions to enhance your experience. I want you to get the most out of our time together.

Perspective

Whenever I work with a business, I slip into a variety of roles to see the big-picture. Examining the brand from multiple viewpoints; that of the brand owner, the consumer, the marketplace, and even the competition.

Experience

From managing millions of dollars as a financial advisor to my own adventures as a serial entrepreneur both in service and product-based businesses, I’ve got over 25 years of successful business and marketing experience, both online and in the corporate world.

Invested in You

Behind each and every business is a person. That person is you. I work with you, the individual, to discover and build your perfect business for your perfect people. I take my work seriously and pride myself in building relationships.

Creativity

As both an artist and businessperson myself, I have a unique left-brain, right-brain perspective – complete with an effective brand of business savvy, grit, and unbounded creativity.

Authenticity

There are so many copycat businesses out there. I created my systems they’re not knockoffs of someone else’s. I know them inside and out. When you work with me you get genuine, authenticity every step of the way.

Value-Packed

When deciding on a creative collaborationist, you may find cheaper, but you always get what you pay for. An investment in yourself and your business is priceless, and the work we do together is destined to pay for itself many times over.

Easy to work with

I listen intently to your wants, needs, goals and proceed accordingly. I allow for flexibility throughout the creative process and will keep you on task without making you feel pressured or hurried.

Accountability

When we do business together, you deal with me and only me. I promise to get back to you in a timely fashion with thoughtful, thorough responses to your inquiries.

Knowledge

An avid researcher and voracious reader, my thirst for knowledge is insatiable. I employ all that I know both academically and experientially throughout our work together. And I am always working to figure out if there’s a better way.

Street Cred

Not that I encourage following the crowd, but lots of others have worked with me and have had lovely things to say. Contact me if you’d like to see samples of my work.

Take the free brand archetype quiz.

You’ll also get a free 19-page guide designed around your type to help you leverage it.

Superpowers

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Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand, which you deliver. -Dave Buck