There are a lot of businesses out there. A ton, really. Every time you turn around there’s a fresh crop of people trying to capitalize on the latest idea. They’re more than happy to sell you their version of someone else’s idea shrouded in promises and flanked with fancy slick-tongued copy. But I’m not buying, literally or figuratively. Not yet, anyway.
Here’s the thing, in case you haven’t noticed (and I know you have), originality is getting a lot harder to come by. Authenticity is at a premium because, here in this ‘too much information’ driven age, everyone’s working overtime to try to fit in. But what they don’t get is in trying to fit in, they’re actually becoming background noise; drowned out by all the voices and vibes who sound exactly like them. A symphony of sameness. Look, there are plenty of posers out there. Those who try with all their might to look authentic while standing behind their ‘me too’ copycat brand. But people are getting wise to that . They aren’t going to fall for some faux persona. Not anymore. People want real. In fact, they demand it, and they do so with their buying power.
That’s where I come in. I help truly authentic, passion-driven individuals looking to set themselves apart from the static and find their own zone of genius. Through my own proprietary methodology, I help people understand and develop their most authentic persona and voice. I do this through personal and business branding, brand positioning, brand archetypes, one-on-one consulting, brand core discovery, as well as through copywriting.
Maybe you should be next.