There are a lot of businesses out there. A ton, really. Every time you turn around there’s a fresh crop of people floating in their newfound zone of genius peddling everything from their expertise to their wares shrouded in promises and flanked with fancy slick-tongued copy. But I’m not buying, literally or figuratively. Not yet, anyway.
Here’s the thing, in case you haven’t noticed (and I know you have), originality is getting harder and harder to come by. Authenticity is at a premium because, here in this ‘too much information’ driven age, everyone’s working overtime to try to fit in. But what they don’t get is in trying to fit in, they’re simply becoming background noise, drowned out by all the voices and vibes who sound exactly like them. A symphony of sameness. Look, there are plenty of posers out there. Those who try with all their might to look authentic while all the while excelling at being a ‘me too’ copycat brand. But people are pretty smart and they aren’t going to fall for some faux persona. Not anymore. People want real. In fact, they demand it and they do so with their buying power.
And that’s where I come in. I help truly authentic, passion-driven individuals looking to genuinely set themselves apart from the static and find their own zone of genius. Through my own proprietary methodology, I help people understand and develop their most authentic persona and voice. I do this through personal branding, business branding, brand positioning, brand archetypes, one-on-one consulting, as well as through copywriting.
You should be next.
