Welcome to the newly revised Archetypal Branding Self-Assessment

As humans, we’re conditioned to seek relevance and meaning. We crave connection, and we find it most often in a story that feels like home. The right stories capture our attention, evoke emotion, and make us feel that we’re engaged in a familiar narrative. When we can see how we fit into things, we find a sense of belonging, comfort, and trust. It's here that genuine connections are made.

Humanizing your brand and learning to leverage its unique personality is the best way to create meaningful relationships with your right people. Take the free quiz to discover your brand's personality and say goodbye to persuasive selling and hello to a more profitable, relationship-based business that truly matters.

Let's go.

If my brand had a highly profitable year, I would most likely spend the extra funds on:

I would LEAST like my brand to be viewed as:

My brand's GREATEST strength is:

When hiring, my ideal candidate would be someone who:

A job I could MOST see myself enjoying is:

The set of core values that aligns BEST with my brand are:

I will feel like a success when I can look back and say:

The tagline that aligns BEST with my brand message is:

I would MOST like my brand to be seen as:

I would MOST like to hear someone compliment me on: