As humans, we’re conditioned to seek meaning, relevance, and connection.
Each individual archetype addresses unique needs, goals, and desires. Because we’re naturally drawn to what feels comfortable to us, we’re also naturally attracted to brands with archetypes that display values, characteristics, and behaviors similar to our own. Being able to showcase these things through your brand and get them in front of your right people will make all the difference in your business.
Archetypes are used in branding to:
√ humanize your business
√ create a memorable experience
√ forge emotional connections
√ show you stand for something bigger than yourself
√ differentiate you from competitors
√ define a unique, own-able space
√ act as a guide for brand persona and behavior
√ define an enforceable internal values system
√ create a scaleable brand vision and roadmap
UNDERSTANDING YOUR BRAND //
BRAND ARCHETYPES
Take my free quiz to discover your brand’s personality and say goodbye to persuasive selling and hello to a more profitable, relationship-based business. Even if you’ve taken other archetype quizzes, I highly recommend you take mine. It’s been tested over 1,000,000 times and scientifically formulated for the most accurate results.
Whats your type?
HOW TO BUILD A BRAND AROUND YOUR PERSONALITY //
HUMANIZING YOUR BRAND
Discover your archetype and watch your brand come to life.
Everything you ever wanted to know about your brand archetype condensed into a single, easy-to-understand and implement course.
Each course includes 10 value packed modules, 60 individual lessons, 30 hand-chosen palettes, printable worksheets, 50 customizable social media templates, and more.
You’ll learn:
- What archetypes are and how to use them
- What branding is (and isn’t)
- How to shape your brand voice
- Who your ideal customers are
- Who your wrong customers are
- Ideas for your offerings
- Opt-in + freebie ideas
- How to develop a brand story
- How to storify your offerings
- How to humanize your brand
- …and so much more
Bonus Materials:
+ My professional recommendations for archetype-specific:
- Fonts
- Graphic elements
- DIY templates
- Stock imagery
+ 50 Brandable Social Media Templates: A set of archetype-specific social media templates you customize yourself in the free, desktop version of Canva.
+ The Color Book: 30 hand-chosen, intentional color palettes designed for your unique archetype.
+ Worksheets: Plenty of guidance through fill-in worksheets.
+ A Business Resources Guide: Dozens of my favorite tools, including the ones I use in my own business.
