As humans, we’re conditioned to seek relevance, meaning, and connection. Each archetype addresses unique needs, goals, and desires. Because we’re naturally drawn to what feels comfortable to us, we’re also naturally attracted to brands with archetypes that display similar values, characteristics, and personality. Being able to showcase these things and get them in front of the right people will make all the difference in your business.
Archetypes are used in branding to:
√ humanize the experience
√ create emotional reactions and associations
√ show you stand for something bigger than yourself
√ differentiate you from competitors
√ define a unique, own-able space
√ act as a guide for brand persona and behavior
√ define an enforceable internal values system
√ create a scaleable brand vision and roadmap
Use this course to build a brand that’s second to none. There’s a lot of information here. Depending on the type of business you have and where you are in your journey not everything will apply. We’re all so unique, after all. Some of what’s here initially surprise you, but much of it will feel familiar to you. After all, this is you.
Your Brand Archetype Course is designed to be a roadmap to help you finesse your archetype into your work fluidly.
Each individual Brand Archetype Course is packed with dozens of beautifully designed pages full of relevant information and insights on your unique type. Along with your coursebook, you’ll also get a Color Guide and a Business Resources Guide. It’s the Complete DIY system to building a brand around your archetype. It’ll help you leverage your strengths and show you how to weave your superpowers throughout your brand presence and your offerings.
PART VI: Your Visual Brand
Fonts & Typography
Imagery & Symbols
Choosing Brand Colors
Sample Brand Palettes