THE COMPLETE DIY GUIDE TO BUILDING A CUSTOM BRAND AROUND YOUR ARCHETYPE
As humans, we’re conditioned to seek relevance, meaning, and connection. Each archetype addresses unique needs, goals, and desires. Because we’re naturally drawn to what feels comfortable to us, we’re also naturally attracted to brands with archetypes that display similar values, characteristics, and personality. Being able to showcase these things and get them in front of the right people will make all the difference in your business.
Archetypes are used in branding to:
- humanize the experience.
- create emotional reactions and associations.
- show you stand for something bigger than yourself.
- differentiate you from competitors.
- define a unique, ownable space.
- act as a guide for brand persona and behavior.
- define an enforceable internal values system.
- create a scaleable brand vision and roadmap.
Use this guide to build a brand that’s second to none. There’s a lot of information here. Depending on the type of business you have and where you are in your journey not everything will apply. We’re all so unique, after all. Some of what’s here initially surprise you, but much of it will feel familiar to you. After all, this is you.
Your Brand Archetype Playbook is designed to be a roadmap to help you finesse your archetype into your work fluidly. Use what works and dismiss the rest.
Ready to develop an intentionally created, purpose driven life and business?
Here’s what’s inside every single guide:
√ Archetypes explained.
√ Meet your archetype.
√ Your shadow and what to do to avoid it.
√ Your aliases.
√ An overview of your essence.
√ Real world examples of other famous people and brands with your type.
√ Your strengths and how to leverage them.
√ Your stereotypes and how to avoid them.
√ Your brand values and how to showcase them.
√ Your right people and how to sell to them.
√ Your ideal offerings including freebies you can offer to start attracting the right kinds of buyers.
√ An overview of your archetype as a consumer.
√ Tips on how to serve your niche.
√ Your wrong people, who to avoid and why.
√ Your brand voice and how to use it powerfully throughout your brand presence.
√ Inspirational quotes and words to use on your website and in your opt-ins.
√ Words and symbols that work best to help you show off your brand type.
√ Tips for developing your brand voice, copy, and design.
√ Psychology-based brand colors.
√ Brand typography suggestions and examples.
√ Imagery and graphics examples for inspiration.
√ A vision board.
√ A host of sales and marketing strategies catered to your brand archetype to help your unique type thrive.
√ Your brand touchpoints.
√ A list of things to do and things to avoid.
√ And lots more.