BRAND ARCHETYPES

BUILD A BUSINESS AROUND YOUR UNIQUE PERSONALITY

“If you know how to perceive the world through archetypes, everything changes. Because you have two things: you can see through one eye which is impersonal, and through the other, which is personal. That’s the way the game is written down here.” – Caroline Myss

What’s your type? 

As humans, we’re conditioned to seek relevance, meaning, and connection.

Each individual archetype addresses unique needs, goals, and desires. Because we’re naturally drawn to what feels comfortable to us, we’re also naturally attracted to brands with archetypes that display similar values, characteristics, and personality. Being able to showcase these things and get them in front of the right people will make all the difference in your business.

Archetypes are used in branding to:

 

√  humanize your business

√  create a memorable experience

√  forge emotional connections

√  show you stand for something bigger than yourself

√  differentiate you from competitors

√  define a unique, own-able space

√  act as a guide for brand persona and behavior

√  define an enforceable internal values system

√  create a scaleable brand vision and roadmap

PERSONALITY TYPING FOR YOUR BRAND //

BRAND ARCHETYPES

What’s your type?

Start by taking the free quiz


Take the free quiz to discover your brand’s personality and say goodbye to persuasive selling and hello to a more profitable, relationship-based business that truly matters. Even if you’ve taken other brand archetype quizzes, I highly recommend you take mine. I’m supremely confident in the assessment. It’s been tested over 1,000,000 times and scientifically formulated for the most accurate results.

HOW TO BUILD A BRAND AROUND YOUR ARCHETYPE //

BRAND ARCHETYPE COURSES

Discover your archetype and watch your brand come to life.


Everything you ever wanted to know about your brand archetype condensed into a single, easy-to-understand and implement course. Each course includes 10 value packed modules, 60 individual lessons, 30 hand-chosen palettes, printable worksheets, 50 customizable social media templates, and more. 

Some of what you’ll learn:

  • What archetypes are and how to use them
  • What branding is (and isn’t)
  • How to shape your brand voice
  • Who your ideal customers are
  • Who your wrong customers are
  • Ideas for your offerings
  • Opt-in + freebie ideas
  • How to develop a brand story
  • How to storify your offerings
  • How to humanize your brand


Bonus materials:

+ The Color Book: 30 hand-chosen, intentional color palettes designed for your unique archetype. 

+ My professional recommendations for archetype-specific:

  • Fonts
  • Graphic elements
  • DIY templates
  • Stock imagery

+ A Business Resources Guide: Dozens of my favorite tools, including the ones I use in my own business.

+ 50 Brandable Social Media Templates: A set of archetype-specific social media templates you customize yourself in the free, desktop version of Canva.

 



No. 01  


The Luminary

 

 



No. 04  


The Monarch

 

 



No. 07  


The Magician

 

 



No. 10  


The Passionate

 

 



No. 02  


The Innocent

 

 



No. 05  


The Creator

 

 



No. 08  


The Warrior

 

 



No. 11  


The Jester

 

 



No. 03  


The Explorer

 

 



No. 06  


The Nurturer

 

 



No. 09  


The Maverick

 

 



No. 12  


The Communitarian

 

PALETTE PALACE //

 

Emotive Tones

 

COLOR PALETTES


An assortment of current, on-trend color combinations to help you breathe life into your brand. These colors were intentionally selected to allure your ideal customers.

 


Your brand isn’t typical, so my color palettes aren’t either. Inside each book, you’ll find several surprising options for your unique persona, including 30 gorgeous palettes along with a primer on Color Psychology and a color chart with corresponding emotions to help you select just the right one for the feelings you want to evoke.

THIS SHOULD HELP //

BRANDING YOUR ARCHETYPE

 



PRETTY PALETTES //

 

Brand Colors

 

Color needs to represent your brand and allure your ideal audience. Look for shades that accurately portray your brand’s personality, intentions, qualifications, and results. I created 12 archetype-specific color books, each with 30 palettes to select from. 

 

 

 



THE TYPOGRAPHY //

 

Brand Fonts

 

Your brand has a personality, so do your fonts. Ideally, they should be in alignment. Just like choosing colors, the fonts you choose to identify and represent your brand are essential to accurately representing your authentic brand to the world.

 

 

 



PULLING IT ALL TOGETHER //

 

Brand Strategy

 

A complete brand strategy guide packed full of everything you need to define and chisel your brand and nail down your strategy. And the best part? You can do it all in an afternoon. I’ve laid everything out for you in this gorgeous 58-page guidebook.