As humans, we’re conditioned to seek relevance, meaning, and connection.
Each individual archetype addresses unique needs, goals, and desires. Because we’re naturally drawn to what feels comfortable to us, we’re also naturally attracted to brands with archetypes that display similar values, characteristics, and personality. Being able to showcase these things and get them in front of the right people will make all the difference in your business.
Archetypes are used in branding to:
√ humanize your business
√ create a memorable experience
√ forge emotional connections
√ show you stand for something bigger than yourself
√ differentiate you from competitors
√ define a unique, own-able space
√ act as a guide for brand persona and behavior
√ define an enforceable internal values system
√ create a scaleable brand vision and roadmap
PERSONALITY TYPING FOR YOUR BRAND //
BRAND ARCHETYPES
Whats your type?
Take my free quiz to discover your brand’s personality and say goodbye to persuasive selling and hello to a more profitable, relationship-based business. Even if you’ve taken other archetype quizzes, I highly recommend you take mine. It’s been tested over 1,000,000 times and scientifically formulated for the most accurate results.
HOW TO BUILD A BRAND AROUND YOUR ARCHETYPE //
BRAND ARCHETYPE COURSES
Discover your archetype and watch your brand come to life.
Everything you ever wanted to know about your brand archetype condensed into a single, easy-to-understand and implement course. Each course includes 10 value packed modules, 60 individual lessons, 30 hand-chosen palettes, printable worksheets, 50 customizable social media templates, and more.
Some of what you’ll learn:
- What archetypes are and how to use them
- What branding is (and isn’t)
- How to shape your brand voice
- Who your ideal customers are
- Who your wrong customers are
- Ideas for your offerings
- Opt-in + freebie ideas
- How to develop a brand story
- How to storify your offerings
- How to humanize your brand
Bonus materials:
+ The Color Book: 30 hand-chosen, intentional color palettes designed for your unique archetype.
+ My professional recommendations for archetype-specific:
- Fonts
- Graphic elements
- DIY templates
- Stock imagery
+ A Business Resources Guide: Dozens of my favorite tools, including the ones I use in my own business.
+ 50 Brandable Social Media Templates: A set of archetype-specific social media templates you customize yourself in the free, desktop version of Canva.
PALETTE PALACE //
Emotive Tones
COLOR PALETTES
An assortment of current, on-trend color combinations to help you breathe life into your brand. These colors were intentionally selected to allure your ideal customers.
Your brand isn’t typical, so my color palettes aren’t either. Inside each book, you’ll find several surprising options for your unique persona, including 30 gorgeous palettes along with a primer on Color Psychology and a color chart with corresponding emotions to help you select just the right one for the feelings you want to evoke.