Archetypal Branding

Authenticity, encapsulated

Branding With Archetypes Courses: Discover your brand archetype for free, then learn to leverage it in your life and business. Suddenly, everything falls into place. Everything makes sense. Everything is as it should be. Learn how to humanize and archetype your brand for under $200.


How to build a brand around your unique archetype.



As humans, we’re conditioned to seek relevance, meaning, and connection. Each archetype addresses unique needs, goals, and desires. Because we’re naturally drawn to what feels comfortable to us, we’re also naturally attracted to brands with archetypes that display similar values, characteristics, and personality. Being able to showcase these things and get them in front of the right people will make all the difference in your business.

Archetypes are used in branding to:

√  humanize the experience

√  create emotional reactions and associations

√  show you stand for something bigger than yourself

√  differentiate you from competitors

√  define a unique, own-able space

√  act as a guide for brand persona and behavior

√  define an enforceable internal values system

√  create a scaleable brand vision and roadmap

Use this course to build a brand that’s second to none. There’s a lot of information here. Depending on the type of business you have and where you are in your journey not everything will apply. We’re all so unique, after all. Some of what’s here initially surprise you, but much of it will feel familiar to you. After all, this is you.

Your Brand Archetype Course is designed to be a roadmap to help you finesse your archetype into your work fluidly. 

Ready to develop an intentionally created, purpose driven life and business?




Branding With Archetypes


Take the complimentary archetypal brand assessment to discover your unique Brand Archetype and pick up a copy of the Playbook to learn how to leverage it in your life and business. Each book is packed with information on how to capitalize on your strengths, minimize your weaknesses, and create a purely archetyped brand presence that promises to explode your business.


Start by taking the free archetypal branding self-assessment. 


Then come on back here and pick up a copy of your very own Archetypal Brand Playbook. It will help you leverage your strengths and give you intense instructions on how to weave your superpowers throughout your brand presence and your offerings.



The Luminary

The Monarch

The Magician

The Passionate

The Innocent

The Creator

The Warrior

The Jester

The Explorer

The Nurturer

The Maverick

The Communitarian

Don’t change yourself so that other people will like you.

Be thoroughly yourself so the right people will love you.

Grab your individual brand archetype's course and get to know yourself and your brand like never before.


Each individual Brand Archetype Course is packed with dozens of beautifully designed pages full of relevant information and insights on your unique type. Along with your coursebook, you’ll also get a Color Guide and a Business Resources Guide. It’s the Complete DIY system to building a brand around your archetype. It’ll help you leverage your strengths and show you  how to weave your superpowers throughout your brand presence and your offerings.

Here’s what’s inside each individual Brand Archetype Playbook:

PART I: Understanding Archetypes 
Jungian Terminology
Why Archetypes Matter
Archetypal Drivers
Personal Life

PART II: Understanding Branding 
Branding Defined

PART III: Archetypal Branding 
What is Archetypal Branding
How Archetypes Help

PART IV: Your Brand Archetype 
Meet Your Brand Archetype
Your Archetype Snapshot
Your Aliases
Your Unique Brand Persona
The Archetypal Spectrum
Your Brand Strengths
Your Brand Stereotypes
Your Shadow Archetype
Real World Examples

PART V: Archetypal Blending 
Archetype Wheel
Archetype Chart
Achieving The Perfect Mix
Archetypal Blending
My Archetypal Blending Formula
Meet The Other Archetypes

PART VI: Your Visual Brand 
Fonts & Typography
Imagery & Symbols
Logo Design
Choosing Brand Colors
Sample Brand Palettes

PART VII: Brand Copywriting
Copywriting, Defined
Copywriting Tips
Archetype Specific Brand Copy
Brand Voice
Impact Words
Inspirational Quotes

PART VIII: Brand Storytelling
Brand Storytelling
Story Elements
Archetypal Storylines
Seven Story Plots

PART IX: Your Ideal Customers 
Your Ideal Customer Archetype
Your Archetype as a Consumer
Your Archetype Consumer Values
Archetype Customer Sentiment
Niching Down Your Wrong People
Finding Your Ideal Customers
Vetting Your Ideal Customers
A Vetting Letter Template

PART X: Creating Your Offerings 
Creating Offerings for your unique Archetype
Ideas For Your Offerings
Storifying Your Offerings
Your Brand Touchpoints
Archetype Specific Brand Strategies
Brand Communication
How To Add Unique (Archetype-specific) Value

PART XI: The Humanized Brand
Continuing Development Strategies