Creating Custom, Creative Copy for Your Website | Melissa Bolton

Website Copywriting is comprised of all of the text you read on any given web page. So much more than words, this custom prose is a written form of information, sales, and marketing, and as such, is a priceless sales conversion tool.  

Professional website copy will help effectively:

  • Define your unique value, setting you apart from the competition
  • Share your brand story
  • Encapsulate your vision: what you do and how
  • Illustrate your purpose (your ‘why’)
  • Exude your unique persona in a voice that speaks to the heart of your niche
  • Make connections and forge relationships with your most-likely-to-buy contingent
  • Entice them to follow a call to action
  • Coax them to convert


I understand how important your business is to you. It’s your life-blood – your livelihood. I’m honored that you would consider me to help bring it to life, and I vow to put my all into each and every detail. 

Whether you’re just breaking into the online scene or are a seasoned vet in need of a copy overhaul, the copy services I provide are sure to get you on the road to brand health and prosperity. I currently offer two packaged options below. If you need something a bit more custom, contact me and together we’ll build a tailored package that’s just right for you. 

 

 Just the basics.

Included are:

  • A one-on-one, personalized communication and conceptualization consultation. This 30-minute intensive via telephone will help us blueprint your business brand. You’ll gain the clarity and purpose behind your one-of-a-kind brand allowing me to craft written marketing that’s perfectly suited to your unique vision.
  • TWO full pages of copy of your choosing. (*Does not include sales or landing pages.) 
    Ideas include, but are not limited to:
    • A Captivating Homepage
    • A Bespoke Bio
    • Right Person Filter Page (Is This You?)
    • Products/Services Page (What I Do.)
    • Policies Page
    • FAQ Hub
  •  Choose any ONE additional element:
    • Social Media (Mini) Bio
    • A snappy name for your signature offering
    • Creative Category Names (up to 5)
    • Contact Page Copy
    • A gracious Thank You Page
    • Six Blog Post ideas
    • An effective Elevator Pitch

For more information about the pages and how they function on your site, click here
If you’re not quite sure about which combination will be most effective for you, let’s talk.
Add a tagline


Turnaround time: 
One to three weeks, depending on current workload, and how quickly you approve the work. We’ll determine and agree upon a timeframe prior to commencing the project.

Investment: $900

 

 

The Trifecta Package

Included are:

  • A one-on-one, personalized communication and conceptualization consultation. This one hour intensive via telephone will help us blueprint your business brand. You’ll gain the clarity and purpose behind your one-of-a-kind brand allowing me to craft written marketing that’s perfectly suited to your unique vision.
  • THREE full pages of copy of your choosing. (*Does not include sales or landing pages.)
    Ideas include, but are not limited to:
    • A Captivating Homepage
    • A Bespoke Bio
    • Right Person Filter Page (Is This You?)
    • Products/Services Page (What I Do.)
    • Policies Page
    • FAQ Hub
  •  Choose any THREE additional elements:
    • Social Media (Mini) Bio
    • A snappy name for your signature offering
    • Creative Category Names (up to 5)
    • Contact Page Copy
    • A gracious Thank You Page
    • Six Blog Post ideas
    • An effective Elevator Pitch

For more information about the pages and how they function on your site, click here
If you’re not quite sure about which combination will be most effective for you, let’s talk.


Turnaround time: 
One to three weeks, depending on current workload, and how quickly you approve the work. We’ll determine and agree upon a timeframe prior to commencing the project.

Investment: $1,500

 


Take Five Package

Included are:

  • A one-on-one, personalized communication and conceptualization consultation. This one hour intensive via telephone will help us blueprint your business brand. You’ll gain the clarity and purpose behind your one-of-a-kind brand allowing me to craft written marketing that’s perfectly suited to your unique vision.
  • FIVE full pages of copy of your choosing. (*Does not include sales or landing pages.)
    Ideas include, but are not limited to:
    • A Captivating Homepage
    • A Bespoke Bio
    • Right Person Filter Page (Is This You?)
    • Products/Services Page (What I Do.)
    • Policies Page
    • FAQ Hub
  •  Choose any FIVE additional elements:
    • Social Media (Mini) Bio
    • A snappy name for your signature offering
    • Creative Category Names (up to 5)
    • Contact Page Copy
    • A gracious Thank You Page
    • Six Blog Post ideas
    • An effective Elevator Pitch

For more information about the pages and how they function on your site, click here
If you’re not quite sure about which combination will be most effective for you, let’s talk.


Turnaround time: 
Two to four weeks, depending on current workload, and how quickly you approve the work. We’ll determine and agree upon a timeframe prior to commencing the project.


Investment:
 $2,400

 

Looking for visual branding and design in addition to your copy? Check out my sister site, Revolutionary Branding, where we offer the whole shebang – money-saving, complete, custom brand packages.

Need something else? I also offer custom copy packages

The Process:

  1. Contact me to let me know you’re interested.
  2. I’ll go through it and get back to you to answer any questions via email or a quick phone chat.
  3. If it feels right and you’re ready to commit, I’ll send along an invoice. Upon payment, I’ll deliver a more intensive questionnaire. 
  4. I’ll review it, then we’ll schedule a mutually convenient time for our hour-long, no holds barred consultation.
  5. You’ll receive your first drafts via email within 7-10 business days. Up to two revisions are included for each element in every package.
  6. Upon your complete satisfaction, you give me the thumbs up and you’re off and running with your new customized, fluid, written marketing copy.

This is about you, not me. Years of experience have taught me to dissect your voice and perfectly permeate your copy with it. Potent prose peppered with keywords work to enhance both client and search engine appeal. We’ll work together closely to define and display an individualized, scaleable, shareable brand you can be proud of.  

I look forward to hearing from you.

 

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