What’s sisu, you ask?
“Sisu is a Finnish term loosely translated as strength of will, determination, perseverance and acting rationally in the face of adversity. […] The word derives from sisus, which means something inner or interior. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds. It is similar to equanimity, except the forbearance of sisuhas a grimmer quality of stress management than the latter. Deciding on a course of action and then sticking to that decision against repeated failures is sisu.”
fuels our passion
gives us the fortitude to push forward
the gumption to carry on when the going gets tough
And, as a.a. milne so famously said:
Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.
I think it may be yours, too.
Melissa Bolton is a copywriter and Brand Therapist™ who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you tell your story, impel your niche, and breathe new life into your ideas.