The right words have the

power to...

Copywriting Services

Each letter should have a flirtation with the one next to it. -Mac Baumwell

The manner in which you present your business to the world is pivotal to your success. You don’t get a second chance to make a first impression. Forward-thinking entrepreneurs realize the value of a professional copywriter that is both creative and skilled at producing effective, SEO infused content that speaks to your niche in your authentic voice. A written form of marketing, proper copywriting should be clear, concise and downright hypnotizing. It should capture, compel, and motivate your right people.

The limits of my language are the limits of my world. -Ludwig Wittgenstein

There are two forms of copywriting: general and conversion. General covers things like taglines and other branding props, brochures, commercials, and print ads, for example. All the things that tell, but don’t necessarily sell. And then, there’s conversion copywriting. That’s the copy that’s out there working for you, driving your customers to act. It’s well-researched, it’s intentional, and it’s how you make your money. I can help you with both.

 

Working with Melissa was an absolute delight.

She has a way with words that simply embody your voice and style without imposing her views. She proactively offers suggestions and ideas that impact your copywriting and business growth in areas you might not have thought about – e.g. she created and recommended positioning of copy on the homepage to improve the website appeal to customers and search engine ratings without asking her. She was able to pick up on my style within the first few exchanges and produce product descriptions, fabric names, company, and personal bio and press release exactly how I envisioned them and would have done if I could string words together as beautifully as she does. Melissa was very responsive to emails and worked to get everything completed ahead of schedule and even when I moved up a deadline because of a change to my schedule, she was extremely gracious about accommodating the change and working on an accelerated timeline. Her attention to quality is impeccable and she is quick to edit/rewrite to your satisfaction although there were very minimal edits and no full rewrites required since she pretty much got it right the first time. She’ll take whatever “brain dump” you have, mix it up in her magic blender and churn out great copy that is YOU. Her copywriting was motivation as I prepared to launch my line and I looked forward to reading each product description – made my products come alive, and the press release was beyond my imagination. Cannot wait to work with her again.  -Kemi Newman

Copywriting Options

Below are the most popular copywriting services I offer. Every business is unique and you may find yourself needing something not specifically offered here. If you don’t see what you’re looking for, or if you aren’t sure, contact me.

 

Homepage

A professionally penned customized description of your website’s ‘welcome mat’ plus a tantalizing call to action to entice them inside and encourage them to click around.

Services Page

This page details a bit about you, your process, and how you work with your ideal customers. It’s descriptive, not verbose and compelling without sounding desperate.

Opt-In Copy

Make your target audience an offer they can’t refuse. Just the right amount of irresistible opt-in copy will leave them excited to trade their email address for your clutch offering.

Product or Service Name

You’ve got a great product or service now you need to turn heads with a compelling name for it. I’ve named dozens of offerings and can help find one you love.

Custom Sales Page

Put your signature program, product or service on center stage with a dedicated page. An enticing piece of writing designed to spotlight your offering with no tacky sales language.

eCourses or eBooks

I can help you strategize and create educational digital guides, white papers, e-courses, e-books, and just about any other type of signature programs you can think of.

About Me Page

Your story encapsulated onto a customized page that exudes your exclusive personality and business style, speaking to your tribe in a language they’ll be magnetically drawn to.

Policies Page

Shipping, limitations, returns, damages, forms of payment, oh my. This page covers all of the terms and conditions your customers should know about before doing business with you.

Contact Page

Getting your visitors to reach out through a form is no simple task. A well-written contact page is a welcome invitation for them to open the lines of communication.

Brand Story

Your brand story tells the tale of who you are, what you do, for whom, how and why in a way that draws like-minded people to you like a magnet.

Custom Landing Page

A truly expert landing page is custom-built to accept and convert traffic for a specific marketing campaign or goal. I’m pretty great at these, I learned from the best.

Manifesto

Your brand mission told in enchanting prose that touches the core of your right people. Explain what you do in a shareable way with a custom brand manifesto.

About The Company

This page shares with the world exactly what your business is all about, including what you do, and how you do it differently. It tells your right people exactly why they need you.

FAQs Page

Your virtual information hub. This page provides saves you the time of answering the same queries over and over again. Up to 10 Q & As that you provide written in your brand voice.

Print Marketing

A catchy strapline helps make you and your brand sticky and memorable. Together we’ll work to give you a title worthy of your most ideal customer’s attention and business.

Print Marketing

Captivating brochures, packaging labels, direct mailers, pamphlets, or any other type of print marketing that you plan to distribute or mail to your clientele.

Print Marketing

Captivating brochures, packaging labels, direct mailers, pamphlets, or any other type of print marketing that you plan to distribute or mail to your clientele.

Right Person Filter Page

You can’t serve everyone and you shouldn’t want to. Cast a virtual net designed to capture only your ideal customers and eliminate those you aren’t likely to work well with.

I pride myself on forging an excellent communication relationship with clients in order to best understand their style and what their needs are for each and every project. I’ll work with you to present yourself and your brand in the most effective and professional light possible. I’m in constant contact with you throughout the process to ensure you’re thrilled with every step.

She has experience, know-how & reliability.

I’ve had the pleasure of working with Melissa, both as a client and a business partner. She has one of the strongest work ethics of anyone I’ve ever done business with before. Melissa is a wonderful copywriter and is brilliant when it comes to marketing, SEO, and social networking. Staying on top of the game is so important in these areas, and Melissa is constantly educating herself on new techniques.

If you’re looking to enhance your online presence, Melissa Bolton is highly recommended. She has experience, know-how, and reliability. -Catherine Haugland, Avalon Rose Design

Why Me?

I’m a relentless self-starter with lots of experience who puts everything I have and then some into the work I do on your behalf.

  • HIGHLY SKILLED
    I’ve got 25 years of practical business experience & countless hours invested in post-grad work ready to go to work for you.
  • TRUSTED EXPERIENCE
    Over the years, I’ve helped hundreds of businesses succeed through expertly written copy and I can help you, too.
  • CERTIFIED CONVERSION SPECIALIST
    My copy converts. I’m a Certified 10X Landing Page specialist through Copyhackers.

Melissa's gift is designing with words.

Melissa’s gift is designing with words. Her zone of genius is taking my rambling and awkward thoughts and transforming them into the most delightful symphony of prose on paper. If you have a brand, then you need Melissa! Let her use her gifts to strengthen your brand and help you soar to heights you never even dared to imagine possible. -Tamsen Horton

What's Included?

I’m a relentless self-starter with lots of experience who puts everything I have and then some into the work I do on your behalf.

  • An hour-long telephone or Skype consultation.
  • My signature Creative Brief.
  • An intense discovery questionnaire.
  • Layout suggestions that play up your style (font, format, links, images…).
  • Custom designed prose rich with relevant SEO keywords.
  • My personal, one on one attention.
  • Unlimited email support throughout the process.

Ready to get started?

If you’re convinced we’ll be a good fit, then click the button below to secure a spot in my calendar.
I work on a first-come, first- served basis and am often booked at least 2-3 weeks in advance.