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Five Steps to a Killer Tagline.

Five Steps to a Killer Tagline.

What is a tagline? Sometimes referred to as a slogan, catch line or strap line, a tagline is a simple and memorable phrase designed to encapsulate a brand’s essence, mission and/or benefit. It should be prepared with great care as it inevitably becomes an integral part of the brand’s image and recognizability.   A well-appointed tagline should: …