Melissa BoltonMelissa Bolton
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Branding

400 Brilliant and Inspiring Examples of Core Values

Core Values describe the fundamental beliefs of a company or an organization. These passion-driven guiding principles steer behavior, beliefs, and standards for conduct in all situations. The best Core Values are sincere and are rooted in what your company unwaveringly...
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Copywriting

Paper Wishes – 100 Journaling Prompts to Inspire and Encourage

Some journaling prompts to help you explore yourself and beyond.   Sometimes the best way to figure out who you are is to get to that place where you don’t have to be anything else.   Journaling provides us with…

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Branding

Five Steps to a Killer Tagline.

  What is a tagline? Sometimes referred to as a slogan, catch line or strap line, a tagline is a simple and memorable phrase designed to encapsulate a brand’s essence, mission and/or benefit. It should be prepared with great care as it…

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