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How to Find the Perfect Niche

How to Find the Perfect Niche

  Niche discovery is one of the most important aspects in business branding. You’ve got to know who you’re talking to.  Click to Tweet or Click to Pin So, how do you create a customized, right person profile, one that allows for growth and expansion, all the while retaining and honoring your existing client base? Below you’ll find…

Creating a Soul-Full Brand

Creating a Soul-Full Brand

When Romy, the creator of Diva Mystic, asked me to put together a piece for her magazine, I was thrilled. I love the concept: a publication geared towards sensitive souls. There are so many of us, and this is a magazine we can call our own. I encourage you to check it out! Click here…

Five Steps to a Killer Tagline.

Five Steps to a Killer Tagline.

What is a tagline? Sometimes referred to as a slogan, catch line or strap line, a tagline is a simple and memorable phrase designed to encapsulate a brand’s essence, mission and/or benefit. It should be prepared with great care as it inevitably becomes an integral part of the brand’s image and recognizability.   A well-appointed tagline should: …

popularity is overrated.

popularity is overrated.

In life and in business, being popular and being liked aren’t always the same thing. Popularity means people are aware of who you are. Likability means you are respected, admired & adored. It’s the difference between being Recognized vs. Renowned. Just because people have heard of you doesn’t mean they revere you. That has to be earned….