The Archetype Directory
A directory of the twelve different archetypal personas designed to help you understand yourself and others more clearly. If you haven’t done so yet, take the free archetypal assessment.
•⊰ Luminary ⊱•
A reliable source for next-level information. Generously shares their findings and enlightens others.
Goal: To seek truth, knowledge, and understanding.
Values: Clarity, curiosity, intelligence, confidence, wisdom, truth, critical thinking, and open mindedness.
•⊰ Innocent ⊱•
An eternal optimist who inspires others to seek positivity, joy, and simplicity in all areas of their lives.
Goal: To find happiness and purpose through uncomplicated means.
Values: Wholesomeness, purity, idealism, trust, honesty, optimism, simplicity, hope, and renewal.
•⊰ Explorer ⊱•
A curious wanderlust who thrives on self-discovery and gaining a better understanding of the world around them.
Goal: To achieve fulfillment through new adventures and discovery.
Values: Freedom, self-discovery, possibility, ambition, discovery, integrity, adventure, and growth.
•⊰ Monarch ⊱•
A commanding presence with both the desire and ability to lead. Inspires others to believe that they can excel with the right strategies.
Goal: To lead by example and create a prosperous and controlled environment.
Values: Systems, responsibility, organization, stewardship, confidence, results, efficiency, and control.
•⊰ Creator ⊱•
An inherently expressive and non-conformist visionary they use imagination to transform reality and can find inspiration anywhere.
Goal: To create unique and meaningful offerings with enduring value.
Values: Art, imagination, self-expression, authenticity, vision, innovation, value, craftsmanship, and creativity.
•⊰ Nurturer ⊱•
A caregiver who demonstrates great care and compassion for others. Prefers the sideline to the spotlight.
Goal: To make sure others feel worthy, cared for, and valued.
Values: Kindness, compassion, dedication, caring, altruism, empathy, support, generosity, and understanding.
•⊰ Magician ⊱•
A visionary able to transform situations and influence others to turn dreams into realities. Views life with limitless possibility.
Goal: To bring ideas to life, create great transformations, and to make things happen.
Values: Possibility, vision, synchronicity, intuition, inspiration, action, inventiveness, intention, and charisma.
•⊰ Warrior ⊱•
A hero figure who always fights for what matters. Disciplined and caring they use courage to defeat obstacles.
Goal: To help themselves and others push themselves beyond their limits and become the best they can be.
Values: Courage, bravery, will, determination, grit, discipline, competition, strength, winning, and action.
•⊰ Maverick ⊱•
An innovative boundary stretcher unsatisfied with the status quo, they are fearless, revered, and anything but ordinary.
Goal: To buck trends and create change without concern for comfort levels.
Values: Non-conformity, innovation, radical ideas, powerful change, rebelliousness, liberation, and confidence.
•⊰ Passionate ⊱•
A relationship oriented soul who seeks connection, intensity, harmony, and depth in their relationships with others.
Goal: To develop a pleasing environment and to help people feel appreciated.
Values: Relationships, appreciation, connection, emotional intelligence, passion, commitment, and harmony.
•⊰ Jester ⊱•
A lighthearted individual who laughs at life’s absurdities and encourages others to enjoy life with all of its paradoxes and dilemmas.
Goal: To help others to life a more enjoyable life and take things less seriously.
Values: Playfulness, joy, light-heartedness, impulsivity, spontaneity, exuberance, humor, and resourcefulness.
•⊰ Communitarian ⊱•
Relatable and loyal they accept others fully and believe that we’re all created equal and have something unique to offer.
Goal: To foster a sense of belonging where people feel accepted and valued.
Values: Unity, fairness, dignity, empathy, camaraderie, collaboration, community, and resilience.